A 2026 Consumer Reports study found rideshare riders quoted different prices for the same ride at the same time. Whatever you call it — surge, dynamic, AI, or surveillance pricing — Elite Green Transportation doesn't do any of it. One published flat rate, locked at booking, identical for every rider.
Consumer Reports' 2026 investigation reported that Uber and Lyft riders were quoted different prices for the same ride at roughly the same time — a median gap of about 50%, and in one case $94.96 vs $65.95 for the same route. CR called the practices "deceptive and manipulative"; Uber disputes the study's methodology and denies using personal data to set prices. EGT's answer is simpler than the argument: one published flat rate per route, locked when you book, the same for every rider — no surge, no AI pricing, no profiling, no fake "discounts." See our booking policy.
In a months-long 2026 study, Consumer Reports tested 30 rideshare routes digitally across 17 states plus a dozen in-person trips, and reported that Uber and Lyft used "algorithmic and AI-driven pricing tactics" that left riders paying very different amounts for what CR considered the same trip:
"Surveillance pricing" is when a company uses your personal data — your device, your location, how often you've searched, your past behavior — to estimate the most you'll personally pay, and prices accordingly. Regulators and consumer advocates have raised it across travel, events, and ride-hailing. The companies named in the CR study deny doing it. But the very fact that riders now trade tips about using a VPN or booking from a library to dodge dynamic pricing tells you how much trust has eroded.
A premium rider shouldn't have to play games to get a fair price. That's the point of how EGT prices.
Demand-based pricing hits hardest exactly when you most need a reliable ride: airport rushes, concert and game nights, holidays, late-night returns. That's when rideshare fares spike — and when EGT's locked flat rate is worth the most. You also get a named driver confirmed in advance and the actual vehicle you booked, in a 100% electric BMW i7 or Cadillac Escalade IQ. Predictable, private, and the same honest price every time.
This isn't only a consumer gripe; it's becoming law. In 2026, lawmakers introduced more than 40 bills across at least two dozen states to rein in personalized, data-driven pricing. New York's Algorithmic Pricing Disclosure Act took effect in 2025 and requires a label — "this price was set by an algorithm using your personal data" — on personalized prices. Maryland enacted a ban in April 2026 and Connecticut followed in May, while California's AB 2564 — which would prohibit surveillance pricing with fines up to $12,500 per consumer — cleared a key legislative vote in May 2026.
The ride-hailing companies are pushing back hard: Lyft says it "prices rides, not riders," and a congressional committee has sent inquiry letters to Uber, Lyft, and others. The legal fight will take years. EGT's answer doesn't depend on the outcome — our price was never set by an algorithm reading your data. It's one published flat rate, the same for everyone, today and regardless of how the legislation lands.
Flat, published, locked at booking — no surge, no surveillance, no games. San Diego's 100% electric premium car service.
Call (858) 522-0264Reporting summarized as published; Uber disputes the study. EGT pricing facts are EGT's own published flat rates and booking policy. Checked June 17, 2026.